PARTNERSHIPS & MEDIA
Not your typical Korean beauty collab.
Not your typical audience either.
Paloma Sernaiotto doesn't just cover Korean beauty. She lives it, studies it, and translates it for an audience with the taste — and the budget — to act on it.
Paloma Sernaiotto is a Brazilian beauty expert based in Seoul since 2015 — studying cosmetology at Konkuk University, operating a private PMU studio in Gangnam, and creating content that bridges Korean beauty culture with a global Latin American audience.
Top countries: 🇧🇷 Brazil 31% · 🇲🇽 Mexico 12% · 🇹🇷 Turkey 9% · 🇺🇸 USA 5%
Top age range: 25–34 (37%) · 18–24 (31%)
A Latin American female audience — beauty-obsessed, digitally engaged, and with high purchase intent.
For Korean clinics, brands, and studios looking to reach Latin America — or global brands wanting Korean credibility — Loma offers something rare: authentic access from the inside, delivered with editorial precision.
Open to: dermatology clinics, aesthetic studios, skincare brands, luxury hotels, wellness brands, and long-term partnerships aligned with intentional beauty.
WHAT YOU CAN EXPECT
Content that performs
Strategic integration
A partner who understands both sides
Educational Reels, authority-driven reviews, experience narratives. No generic sponsored posts.
Every partnership is built as content, not advertising. Authentic voice, consistent aesthetic, results you can repost.
With a background in global beauty marketing and her own studio operation, Paloma brings strategic vision to every collaboration.
Recent Growth @sernaiotto
↑ +7,205% views in a single month (Feb → March 2025)
↑ 508K Reels and post views in March alone
↑ 70.9% of current views coming from non-followers
An audience in active expansion — with content the algorithm keeps choosing.
@sernaiotto | 16.5k followers
179K views
17.4K interactions
84K accounts reached
Avg. reel views: 5–7K
sernaiotto.com/blog | 40k+ active users
20K new users / month
6min 45s average engagement time
20.1K followers
7.5K monthly impressions
5.94K monthly audience reach
2,528 active subscribers
18.4K subscribers
Long-form beauty, wellness & life in Korea
The numbers, if you're into it
Past brand collaborations include brands such as Mizon, Whoo Spa, Dr. Evers, Xenia Clinic, Veramore, Ecojardin BS124, YesStyle, StyleShare. Creator partner with LTK
brand
collaborations
Collaboration with Xenia Clinic for skin treatments. Check the Reels.
Collaboration with Ecojardin BS124 for 18-step head spa. Check the Reels.
BEHIND
the PROFILE
A decade of insider access. An academic lens. A creator who knows what converts.
Most creators visit Korea. Paloma lives Korea.
Her audience is Portuguese-speaking, beauty-obsessed, and underserved by Korean brands.
She is the bridge.
— B.S. in Beauty Industry Convergence · Konkuk University, Seoul (in progress — cosmetology, skincare, hair, makeup, wellness)
— MBA in Beauty & Cosmetics Business · PUCRS, Brazil
— B.A. in Communications — Advertising & PR · Unisanta, Brazil
— Founder · urGlow — private PMU studio, Gangnam, Seoul
— Advanced training in micropigmentation techniques in Seoul and Brazil
— Incubated at Seoul Global Center · 2019–2021
as seen in:
let's
CREATE
together
DM me on Instagram or email loma@sernaiotto.com · Available for: Instagram and YouTube video content, blog features, long-term partnerships, travel and experience reviews, educational co-created content.
Instagram
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Follow Along
TikTok
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Let's Get Casual
The Shop
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Shop with Me