Paloma Sernaiotto doesn't just cover Korean beauty. She lives it, studies it, and translates it for an audience with the taste — and the budget — to act on it.

Most creators visit Korea. Loma lives Korea.

Her audience is Latin American, beauty-obsessed, digitally engaged, and underserved by Korean brands.

She is the bridge.

Paloma Sernaiotto is based holds a degree in Advertising, an MBA in Beauty & Cosmetics Business, and currently majoring in K-beauty industry Convergence at Konkuk University — while bringing hands-on industry depth: global marketing for K-beauty brand Mizon, organic formulation training at Formula Botanica,  and over 15 years documenting Korean beauty culture in her blog.

For Korean brands looking to reach Latin America — or global brands wanting Korean credibility — Loma offers something rare: authentic access from the inside, delivered with editorial precision.

Her main platforms include Instagram and blogging - but Loma also loves writing newsletters and sharing her lifestyle on TikTok and Youtube.