EVERY beauty WORK IS AN
ACT OF
REBELLION.
Every tattoo. Every treatment. Every artist who stops doubting herself and steps fully into her purpose - it’s all radical. In a world that wants us smaller, quieter, more filtered - beauty that reflects YOU and FEELS GOOD is bold.
Because natural isn’t basic. And precision isn’t boring. Conscious beauty is powerful, and so are you.
Effortless Glow.
My work is rooted in natural beauty - refined techniques that enhance without overpowering. I believe in results that look like you, only glowier. Think: watercolor-soft lips, and skin that radiates without filters.
my style
Less Perfection
More intention. Technique matters - and I’ve trained hard to master mine. But the real magic? It’s in how you feel. Every service and every training I offer is built to be inclusive, accessible, and full of small, luxurious touches that make a big energetic difference.
my method
YOU, Gorgeous.
My clients are beauty-loving women who value connection and healing. My students are true beauty artists who want their work to FEEL GOOD and support their freedom. And my dream is to help you build a business that’s as aligned as your energy.
my people
Reading tarot at a sunlit café
propaganda i am falling for:
Overdelivering
Maximalist rituals, minimalist results
HAPPY
PLACE
guilty of
live by
Guilty Pleasure
Glowy skin. Tapping.
goals
Rewriting the rules of beauty one gorgeous client at a time.
Iced Peach Tea
PICK ME UP
Black outfits + bold hearts
OOTD
ABOUT the FOUNDER
I’m Loma Sernaiotto - beauty artist, educator, and the woman behind the chair (and keyboard).
That’s when urGlow was born - my luxurious PMU studio where artistry meets healing, and every detail is designed with care.
I specialize in natural, inclusive results that honor all skin tones. I’m proudly foreigner-friendly, LGBTQIA+ supportive, and committed to creating a space where every client feels safe, seen, and celebrated.
Today, through Sernaiotto, I help beauty lovers feel gorgeous — and beauty pros become confident, conscious business owners.
Whether you're booking a treatment or building your brand, everything I offer is rooted in precision, soaked in soul, and delivered with love.
Before Sernaiotto became the beauty business hub it is today, I was coding blog posts in the age of .MIDI files and chasing a Marketing degree.
Then I moved to Seoul and realized beauty was never just about a shelf full of creams. It’s about how you feel in your own skin.
WORKING with LOMA WAS NOT ONLY A BEAUTY MENTORSHIP it was A WHOLE ENERGIC SHIFT. I LEFT CONFIDENT, GROUNDED & not alone.
— Lia, LIp blush student
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