A marketing pro turned beauty artist and educator, I blend soulful beauty with strategic clarity - and I teach others how to do the same.
I’m Loma, founder of urGlow and Sernaiotto, here to help beauty pros create intentional businesses that feel just as good as they look.
Through speaking, teaching, and content that actually resonates, I share what I’ve learned (and unlearned) from building a luxurious, aligned studio in Seoul - as a foreigner, a queer ally, and a deeply intentional artist.
Available for keynotes, live trainings, group coaching, and podcast interviews.
WHAT YOU CAN EXPECT FROM my trainings
Elevating the client experience from first DM to final appointment
Creating conscious, luxury beauty businesses
Content marketing and sustainable visibility
Energy, intention, and holistic artistry
“
If you want someone who brings clarity, warmth, and the kind of insight that sticks, invite Loma to the table. She makes you think, laugh, and take action.
— Lia, studio owner & mentee
SIGNATURE TOPICS & SPEAKING SESSIONS
Available as keynotes, talks, podcasts, or workshops
Luxe Client Journey
How to create a seamless, soul-led experience that turns one-time clients into loyal superfans, without adding complexity or losing authenticity.
Creating Conscious Beauty Brands
Because beauty is never just surface-level. How to build a business that reflects your values, prioritizes inclusivity, and resonates with clients who are craving more meaning.
Serving with Soul, Not Scripts
How to build genuine connection with clients and students by showing up as your whole self, leading with care, and creating safe, supportive experiences that sell themselves.
OUR STUDENTD SAID
LOMA WAS FAR and AWAY THEIR FAVORITE SPEAKER.
— HALEY, CONFERENCE ORGANIZER
“
SPEAKER BIO
Loma is an Artist. Educator. Beauty business strategist. Mother of Twins. And so happy to have you here.
Based in Seoul, Loma Sernaiotto helps beauty professionals elevate their artistry and build intentional businesses that glow with purpose and FEELS GOOD. If you’re curating a panel, podcast, or training space — she would love to be a part of it.
as seen in:
LET'S
GET
GLOWING
Click here to inquire about speaking / media events with LOMA or email training@sernaiotto.com.
Instagram
Sneak peeks, student wins, and behind-the-scenes beauty biz
Follow Along
TikTok
Quick tips, good vibes, and a little beauty business magic
Let's Get Casual
Community
Templates, tools, and beauty biz guidance you’ll actually use
Join us!