A marketing pro turned beauty artist and educator, I blend soulful beauty with strategic clarity - and I teach others how to do the same.

Available for keynotes, live trainings, group coaching, and podcast interviews.

I’m Loma, founder of urGlow and Sernaiotto, here to help beauty pros create intentional businesses that feel just as good as they look.

Through speaking, teaching, and content that actually resonates, I share what I’ve learned (and unlearned) from building a luxurious, aligned studio in Seoul - as a foreigner, a queer ally, and a deeply intentional artist.

Energy, intention, and holistic artistry

Content marketing and sustainable visibility

Creating conscious, luxury beauty businesses

Elevating the client experience from first DM to final appointment

WHAT YOU CAN EXPECT FROM my trainings

— Lia, studio owner & mentee

If you want someone who brings clarity, warmth, and the kind of insight that sticks, invite Loma to the table. She makes you think, laugh, and take action.

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How to build genuine connection with clients and students by showing up as your whole self, leading with care, and creating safe, supportive experiences that sell themselves.

Serving with Soul, Not Scripts

Because beauty is never just surface-level. How to build a business that reflects your values, prioritizes inclusivity, and resonates with clients who are craving more meaning.

Creating Conscious Beauty Brands

How to create a seamless, soul-led experience that turns one-time clients into loyal superfans, without adding complexity or losing authenticity.

Luxe Client Journey

Available as keynotes, talks, podcasts, or workshops

SIGNATURE TOPICS & SPEAKING SESSIONS

GET LOMA ON YOUR STAGE

I love connecting with beauty professionals in real life - whether it’s a live workshop, panel, or conference keynote. Expect grounded delivery, clear takeaways, and energy that moves the room.

On Stage

BOOK LOMA ON YOUR SHOW

From soulful conversations about entrepreneurship and energy, to tactical tips on content creation and client care, I bring insight and warmth to every episode.

Interview me in English or Portuguese. I’m here to share value, not just buzzwords.

On Podcasts

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— HALEY, CONFERENCE ORGANIZER

OUR STUDENTD SAID
LOMA WAS FAR and AWAY THEIR FAVORITE SPEAKER.

Based in Seoul, Loma Sernaiotto helps beauty professionals elevate their artistry and build intentional businesses that glow with purpose and FEELS GOOD. If you’re curating a panel, podcast, or training space — she would love to be a part of it.

Loma is an Artist. Educator. Beauty business strategist. Mother of Twins. And so happy to have you here.