Based in Seoul, Paloma holds a degree in Advertising and an MBA in Beauty Business, and is studying K-Beauty Industry Convergence at Konkuk University.
She brings hands-on industry experience: global marketing for Mizon, cosmetic formulation training at Formula Botanica and OLAY, and over 15 years creating beauty content in Portuguese. She is also a certified Hospital Coordinator in Korea, knowing how clinics work from the inside.
Today she runs Sernaiotto, a Portuguese-language magazine on beauty, wellness and soul written from Seoul, and works with Korean brands on content and market entry for Brazil.
Most creators visit Korea.
Paloma has lived here since 2015. Her audience is Brazilian, beauty-focused, digitally engaged and still underserved by Korean brands.
She is the bridge.
Paloma Sernaiotto lives, studies and translates Korean beauty for a Brazilian audience with the taste, and the budget, to act on it.
let's CREATE
together
as seen in:
Product localization for Brazilian marketplaces, Portuguese creator briefs, and market reading from inside the Korean industry, for brands preparing to launch or grow in Brazil.
Clinic and spa visits, product reviews, Reels and blog features in Portuguese, made to be reposted and used in ads. Every collaboration is clearly disclosed.
Brazil market entry
Content & collaborations
Two ways to work together
16.5k followers
179K views
17.4K interactions
84K accounts reached
Avg. reel views: 5–7K
Blog
audience insights
Pinterest @sernaiotto
18.4K subscribers
Long-form beauty, wellness & life in Korea
20.1K followers
7.5K monthly impressions
Youtube @LomaSernaiotto
40k+ active users / month
20K new users / month
6min 45s average engagement time
Data as of October 2026
@sernaiotto
Collaboration with Ecojardin BS124 for 18-step head spa. Check the Reels.
Collaboration with Xenia Clinic for skin treatments. Check the Reels.
PAST
collabs
01
My Free Masterclass to Do This Thing
>>
The Days Hair (Instagram)
>>
Veramore (Instagram)
>>
Xenia Clinic (Instagram)
>>
Whoo Spa (Blog)
>>
YesStyle Influencer
Content types
Experience / Clinic
Unboxing / Application
Content types
Sponsored Article
In-depht Review
Content types
Newsletter Feature
TikTok / YouTube Shorts
Content types
Send your proposal to collab@sernaiotto.com · Available for: Instagram and YouTube content, blog features, long-term partnerships, UGC, clinic and experience reviews, and Brazil market entry projects.
together
WORK
let's